Content ProductionIt’s what’s on the inside that counts. Usually. In web design and development, though, users only care about what they can see and read. If UX and code form the roots and branches of your website’s blossoming tree, content forms the flowers and leaves. We create content in many forms, from headlines to video and motion graphics, from art direction and curation to hand illustration and graphic design. Every piece of content must serve a purpose, whether it’s fulfilling a client’s sales goals or creating an engaging user experience.
Content, therefore, must meet requirements that are both quantitative (file size, word count, SEO friendliness) and qualitative (impact, novelty, allure). They must fulfill both client and user needs, all while accommodating our search engine and social network overlords: Google, Facebook, and Twitter.